Solutions

Our actionable insights help you position your brand, perfect your products, and connect with consumers. Explore the solutions we have for you:
Atlantia market research solution: Consumer Demand Spaces Map

Consumer Demand Spaces Map

Explore market opportunities with Consumer Demand Map, designed to analyze consumer behavior, functional, and emotional needs across categories. Gain insights into consumption habits, identify demand spaces, and understand market dynamics to create your growth strategies. Our tool bridges the gap between consumer expectations and your offerings, enabling you to innovate and meet rapidly changing market demands with data-driven precision
What it solves?
Identify new growth spaces for your product
Create hyper-segmented marketing campaigns focused on your product's demand spaces
Generate specific strategies for your brands, depending on the occasion, the profile and the reasons for consumption
Generate innovation strategies and roadmaps
Volumetricize market opportunities and choose those with the greatest potential to grow your sales
Know the occasions where your product is consumed and you can conquer
Who is this study for?
Market Research
Consumer Insights
Product Managers
Innovation Area
Research & Development
Product Development Area
key indicators
Demand spaces
Shareofthroat/Shareofstomach
Share of volume
Share # of moments/occasions
Category Penetration, Frequency, and Intensity
Emotional and Functional Needs
Drivers and Barriers of Consumption
Channel and Place of Purchase
Moment of Consumption
Atlantia market research solution: Consumer and Shopper Usage and Attitude (U&A)

Consumer and Shopper Usage and Attitude (U&A)

Understand your category and the role your brand plays with your consumers and shoppers through a quantitative study that delves into the habits and attitudes of the category, revealing different types of profiles according to lifestyle. Know more about the barriers and triggers for purchase and consumption, the most important moments and occasions in which you are present, as well as your position against the competition.
What it solves?
Observe the evolution in consumer preferences and habits Identify new niches and consumer trends
Map consumer tensions about your category
Know the types of consumers and generate personalized strategies for each cluster
Evolve your products and campaigns by understanding your consumer's changes
Develop solutions based on category tensions. Identify the relationship between consumer habits and POS availability. Attract new consumers and focus on category intenders.
Identify the relationship between consumer habits and availability at POS Attract new consumers and focus on category intenders
Attract new consumers and focus on category entrants
Who is this study for?
Weight by type of consumer (Heavy / medium / light consumer)
Weight by type of buyer (occasional vs frequent buyer)
Purchased packaging
Shopping places
key indicators
Digital habits
Food trends
Traditional media consumption
Deep dive module brand SKU
Price orientation
Use of technology
Brand orientation
Consumption intensity
Atlantia market research solution: Agile Decision Tree (AD3)

Agile Decision Tree (AD3)

Enhance your point-of-sale strategies and communication with your consumers by prioritizing the most relevant variables in their purchasing decision process. With our Hierarchy Occasion Construction Algorithm and actionable visualization, you can identify key attributes, occasions, and characteristics that are not resonating with your customer across different purchase channels.
What it solves?
Generate in-store strategies based on purchase missions/occasions.
Develop your distribution and promotion strategies based on consumer priorities for decision-making
Understand the decision-making process by profile and create customized strategies
Provide tools to sales representatives to gain ground. Identify the unique attributes your product should have in-store
Optimize your deployment strategy by sales channel
Compare performance across different sales channels for your product
Who is this study for?
Market Research
Consumer Insights
Category management
Product manager
Marketing
Trade marketing
Product Development
key indicators
Product Decision Tree Analysis
Attribute Importance Analysis in Decision Making
Attribute Variability Analysis
Special Trees by Occasions
Trees by Segments
Understanding of the Purchase
Brand Purchase
Brand Relationship
Consumption Habits