Mobile-First Survey

Also known as: Mobile Survey, Smartphone Survey, Mobile-optimized Survey

Survey specifically designed to be answered on smartphones, with formats adapted to small screens and touch interaction.

A Mobile-First Survey is a survey designed from its conception to be answered on smartphones, considering the limitations and opportunities of small screens, touch interaction, variable mobile connection, and on-the-go usage context.

Mobile-first design principles: short and direct questions, touch-friendly formats (sliders, swipers, star ratings) instead of complex grids, images optimized for fast loading, maximum 15-20 questions per survey, and responsive design tested on multiple devices.

In LATAM, where the smartphone is the primary internet access device for most consumers—especially in middle and lower-middle segments—mobile-first design is not an option but a requirement for obtaining quality representative samples.

Atlantia designs all its questionnaires with a mobile-first approach to maximize completion and data quality.