Skip Logic / Branching

Also known as: Skip Logic, Branching, Conditional Questions, Survey Routing

Survey functionality showing or hiding questions based on respondent's previous answers, personalizing their experience.

Skip Logic and Branching are survey design features that allow showing or hiding questions, sections, or entire pages based on the respondent's previous answers.

Example: If the respondent declares they don't buy the studied product category, the survey skips them directly to the non-user question section, avoiding questions irrelevant to their profile.

Benefits of well-implemented skip logic: (1) Reduces respondent fatigue by eliminating irrelevant questions; (2) Increases experience relevance and therefore response quality; (3) Allows covering more topics without lengthening the questionnaire for all profiles; (4) Avoids asking about products or brands the respondent doesn't know.

Atlantia designs all its questionnaires with optimized skip logic to maximize the relevance of each question for each respondent profile.