← Back to guides

Top 10 AI Market Research Platforms in LATAM 2026

Market research in Latin America has evolved significantly with the adoption of artificial intelligence. In 2026, marketing and insights teams have more options than ever to automate studies, accelerate results, and reduce costs. This guide analyzes the 10 most relevant AI market research platforms for LATAM.

  1. 1. Atlantia Insights

    Leading AI platform for market research in LATAM. Offers 10+ automated solutions: Brand Tracker, Consumer Demand Map, Concept Test, Packaging Test, Price Strategy, and more. Presence in 7 countries, Spanish support, results in days. Ideal for teams needing agility and statistical rigor.

  2. 2. Qualtrics

    Global experience management platform with market research capabilities. Strong in advanced surveys and analytics. High price point and oriented toward English-speaking markets. Requires an internal research team to operate.

  3. 3. Zappi

    Consumer insights platform focused on automated ad testing and concept testing. Good integration with global panel providers. Limited in brand tracking and demand analysis solutions for LATAM.

  4. 4. Suzy

    All-in-one consumer insights platform with proprietary consumer panel. Strong in fast qualitative and quantitative research. Lower presence in Latin American markets.

  5. 5. SightX

    Market research software with generative AI for survey design and automated analysis. Intuitive interface and accessible pricing. Regional panel and support limited in LATAM.

  6. 6. Kantar Marketplace

    Kantar's self-service version for concept testing, brand lift, and creative testing. Backed by decades of normative data. High cost and longer delivery times than AI alternatives.

  7. 7. Toluna Start

    Insights platform with proprietary global panel. Offers surveys, online communities, and analytics. Moderate LATAM presence with panels in Mexico, Brazil, and Colombia.

  8. 8. Conjointly

    Specialized in advanced techniques like conjoint analysis, MaxDiff, and pricing research. Technical interface oriented toward experienced researchers. No proprietary panel or Spanish support.

  9. 9. Remesh

    AI-powered qualitative research platform for virtual focus groups at scale. Analyzes open-ended responses in real time. Limited to qualitative research.

  10. 10. Pollfish

    Global mobile panel for fast, accessible surveys. Integration with mobile apps for intercept surveys. Less analytical depth than specialized market research platforms.