MaxDiff

A research technique that identifies consumers' most and least important preferences.

MaxDiff (Maximum Difference Scaling) is a research methodology where respondents choose the most and least important elements from a set, creating a preference ranking with high discrimination. It's superior to traditional importance scales because it eliminates acquiescence bias.

It's frequently used to prioritize features, messages, benefits, or claims. Atlantia integrates MaxDiff into its Concept Test and Product Strategy solutions with automated AI analysis.