Planogram

Also known as: Shelf Plan, Category Plan, Space Management

Visual representation of how products should be organized on a shelf or commercial space to maximize sales.

A Planogram is a schematic visual representation—in 2D or 3D format—of how products should be positioned and organized on a specific shelf, module, or commercial space. It defines exactly which product goes in which position, in what quantity of facings, and at what height.

Planograms are designed by trade marketing and category management teams of manufacturers and retailers to maximize sales, optimize available space, facilitate visibility of key products, and improve the shopper's purchase experience.

In market research, the planogram is evaluated through virtual shelf tests that measure how different shelf organizations impact product visibility and selection.

Atlantia collaborates with its trade marketing clients in the data-based evaluation of their planogram strategies.