Retail Audit

Also known as: Store Check, POS Audit, Retail Panel, Trade Audit

Systematic measurement of point-of-sale indicators: distribution, price, facings, shelf share, and display conditions.

Retail Audit (or Store Audit) is a systematic and periodic measurement of key point-of-sale indicators: numeric and weighted distribution, average price by channel, number of facings, shelf share, inventory levels, planogram compliance, and display and POP material conditions.

Traditionally conducted by auditors physically visiting a representative sample of stores, retail audit is being transformed by technology: photo capture apps with AI visual recognition can automatically analyze shelf images to extract distribution, share, and condition data.

Main retail audit providers in LATAM include Nielsen and Euromonitor. Shelftia, Atlantia's solution, automates point-of-sale execution monitoring using AI.