Co-creation Workshop

Also known as: Co-creation, Innovation Workshop, Design Thinking Workshop

Collaborative session where consumers and internal teams work together to generate, develop, and refine product or communication ideas.

A Co-creation Workshop is a collaborative and structured work session where consumers, experts, and internal company teams actively work together to generate ideas, develop concepts, and refine product, service, or communication solutions.

Unlike focus groups where consumers evaluate company proposals, in co-creation they are active participants in the innovation process. This generates greater consumer buy-in toward developed solutions and captures insights that don't emerge in passive research.

Co-creation formats: Design Thinking workshops, consumer Hackathons, LEGO Serious Play sessions, online co-creation in MROC communities, and innovation sprints with consumer expert panels.

Atlantia facilitates co-creation workshops as part of its Innovation Research projects for brands seeking genuinely consumer-centered innovation.