Data Warehouse / Data Lake

Also known as: DWH, Data Lake, Data Lakehouse, Analytics Repository

Centralized repository of structured data (data warehouse) or raw data in any format (data lake) for analysis and business intelligence.

A Data Warehouse is a centralized repository of structured, clean, and integrated data from multiple organizational sources, optimized for analytical queries and business intelligence reporting. It is the foundation of executive dashboards and historical KPI analyses.

A Data Lake is a repository storing data in its raw or original format—structured, semi-structured, and unstructured—without prior transformation. More flexible than a data warehouse but requires more processing at query time.

In market research, the data warehouse allows integrating survey data with transactional, CRM, point-of-sale execution, and digital behavioral data for integrated analyses that go beyond typical data silos.

Atlantia designs data architectures that integrate research results with clients' internal data systems.