Store Audit

Also known as: Store Check, Point-of-Sale Audit, In-Store Execution Audit

Evaluation visit to stores to measure compliance with operational, image, and display standards at the point of sale.

Store Audit is a systematic audit evaluating compliance with standards at the point of sale from the manufacturer's or retailer's perspective: Is the product available? Is it well displayed according to the planogram? Is the price correct? Is the promotional material current? Does the staff know the product?

Unlike Retail Audit (which focuses on market indicators measured externally), Store Audit is typically an internal management tool to ensure the execution of trade marketing strategies.

With mobile apps and AI image recognition, store audits are increasingly efficient: the auditor takes photos of the shelf and the AI automatically extracts compliance data in seconds.

Atlantia integrates store audit capabilities in its Shelftia solution for point-of-sale execution monitoring.