BHT (Brand Health Tracking)

Also known as: Brand Health Tracking, Brand Performance Monitor

A comprehensive continuous monitoring system for brand health combining funnel, equity, perception, and experience metrics.

Brand Health Tracking (BHT) is a continuous measurement system that evaluates the overall health of a brand in the market. It includes awareness metrics (spontaneous and aided), the complete brand funnel, brand equity, image associations, personality attributes, satisfaction, and NPS.

Unlike point-in-time studies, BHT allows monitoring trends over time and evaluating the cumulative impact of marketing investments. BHT dashboards are strategic management tools that allow CMOs to make informed decisions about budget and positioning.

Atlantia offers AI-powered BHT with real-time dashboards and proactive alerts when key metrics show significant movements.