BHT (Brand Health Tracking)

Comprehensive brand health monitoring combining awareness, equity, and experience metrics.

Brand Health Tracking (BHT) is a continuous measurement system that evaluates a brand's overall health in the market. It includes metrics for awareness (spontaneous and aided), brand funnel, brand equity, image associations, satisfaction, and NPS.

Unlike one-off studies, BHT monitors trends over time and evaluates the impact of marketing investments. Atlantia offers automated BHT with AI, real-time dashboards, and actionable insights.