Brand Tracker

A continuous monitoring tool that measures brand health over time with metrics like awareness, consideration, usage, and preference.

A Brand Tracker is a market research study that periodically measures—monthly, quarterly, or continuously—key brand health indicators: aided and unaided awareness, consideration, usage, preference, NPS, and brand equity. It detects changes in consumer perception and evaluates the impact of marketing campaigns.

Modern AI-powered brand trackers go beyond traditional metrics: they incorporate social media sentiment analysis, share of search, and predictive behavioral models.

Atlantia offers AI-powered Brand Tracking that delivers real-time interactive dashboards, reducing delivery times by up to 80% compared to traditional methods.