Geomarketing

Also known as: Location Intelligence, Spatial Analytics, Geographic Analytics

Analysis of geographic, demographic, and mobility data to optimize location, territory, and local marketing strategies.

Geomarketing combines analysis of geographic, demographic, socioeconomic, and mobility data to make location-based business decisions. Its main applications include selecting locations for new store openings, defining sales territories, trade area analysis, and geographic targeting in media campaigns.

With AI and big data, geomarketing has evolved: smartphone mobility data, geolocated transaction data, and predictive models enable much more granular and real-time analysis than traditional maps.

Atlantia offers AI-powered Geomarketing solutions to help brands, retailers, and restaurant chains optimize their commercial footprint and territorial strategy in Mexico and LATAM.