Consumer Demand Map

Explore market opportunities with Consumer Demand Map, designed to analyze consumer behavior and functional and emotional needs across categories. Gain insights into consumption habits, identify demand spaces and understand market dynamics to build your growth strategies. Our tool bridges the gap between consumer expectations and your offerings, enabling you to innovate and meet rapidly changing market demands with data-driven precision.

Identify new growth spaces for your product. Create hyper-segmented marketing campaigns focused on your product's demand spaces. Build specific strategies for your brands by occasion, profile and consumption reasons. Develop innovation strategies and roadmaps. Size market opportunities and choose those with the greatest potential to grow your sales. Learn the occasions in which your product is consumed and the ones you can win.

It includes Framework – Demand Spaces, Category consumption (What), Consumption moments and occasions (When), Share of throat / Share of stomach, Consumption reasons (Why), Consumption habits (Where), Formats and packaging (What) and Company (Whom). You can also add optional modules: Brand deep dive.

The Atlantia Methodology offers an advanced approach to market analysis, combining the evaluation of the 5 Ws of consumer interaction with functional and emotional needs, drivers and barriers to uncover attractive opportunities through various tools and models such as CHAID tree analysis. Our methodology includes reading consumption by category and subcategory to measure volume, using weighting systems to align with national consumption trends and standard deviation to ensure quality against anomalous volumes. We use tools and mathematical models to identify demand spaces, taking into account functional and emotional needs and adding other variables such as demographics, occasions, locations and purchase channels as the basis for building demand spaces. We integrate calculations based on Penetration, Frequency and Intensity metrics, as well as client data, to size volume and obtain the share of each occasion. Over/under index analyses are included to identify specific behaviors.

It is designed for Market research, Consumer Insights, Product managers, Innovation, Research & development and Product development teams.