Consumer and Shopper Usage and Attitudes (U&A)

Understand your category and the role your brand plays with your consumers and shoppers through a quantitative study that delves into the habits and attitudes of the category, revealing different consumer profiles according to their lifestyle. Learn about the barriers and triggers for purchase and consumption, the most important moments and occasions in which you are present, as well as your position against the competition.

Track how consumption preferences and habits evolve. Identify new niches and consumption trends. Map consumer tensions around your category. Get to know consumer types and build personalized strategies for each cluster. Evolve your products and campaigns by understanding how your consumer changes. Identify the relationship between consumption habits and availability at the point of sale. Attract new consumers and focus on category intenders.

It includes Places of purchase, Category consumption overview and Clustering by intensity and frequency. You can also add optional modules: Lifestyle profiling, Brand and SKU deep dive and Consumption intensity.

Atlantia's methodology for identifying consumer and shopper profiles includes multiple types of statistical analysis that make the data highly relevant and easier to act on. It includes multivariate and univariate correlation analysis with the category and brand, which generates interpretation frameworks and a consumption and purchase funnel showing the incidence of your category or brand. We include Lifestyle clustering segmentation, an iterative algorithm to build groups and identify demographic profiles, as well as Drivers and Decision Tree Analysis, a predictive model that highlights decision-making patterns.

It is designed for Market research, Consumer & Shopper Insights, Marketing, Trade marketing, Category management and Brand managers teams.