Discovery Tracker

Effectively monitor the acceptance of your newly launched product. With Discovery Tracker you can measure key variables around brand awareness, purchase behavior, consumption patterns and price sensitivity, as well as understand the category and its main players. It is an agile tool that helps you understand the product's performance at different moments after launch.

Adjust your launch strategy after 3 months based on the awareness of and interaction with the newly launched brand or product. Improve brand health in terms of awareness and against other brands in the category. Learn how your product or brand is received among consumers with established loyalties. Project the potential of the new product or brand with specific information on the current consumer and shopper profile. Spot growth opportunities at key moments in the first year after launch.

It includes Product adoption tree, Product performance, Consumption patterns and Buying behaviors.

Atlantia's methodology includes a standardized, automated questionnaire that tracks movement in category preferences across at least 3 key post-launch moments. Our digital questionnaire uses an algorithm that adapts to show the relevant questions based on the type of interaction the respondent has had with the product, allowing a deeper understanding of barriers, drivers and interaction with other brands in the category. It includes special analyses such as the Adoption tree, a visual and friendly way to understand the evolution of the new product's penetration in the market, and the Match Index, which shows whether the product meets the category's relevant needs, revealing opportunities for the product and its strengths against competitors.

It is designed for Brand managers, Consumer & Shopper Insights, Category management, Marketing and trade marketing, Innovation and Market research teams.