Brand VisibilityDepth: Exploratory

Brand Tracker

Monitor the impact of your brand actions in a timely manner through our continuous brand measurement intelligence.

This product shows you the before and after of your advertising efforts and their impact on brand awareness indicators.

Deepen your study with additional modules such as brand architecture, ad evaluation, customer service, crisis management, brand archetypes and price perception.

I want it!
Illustration of the Atlantia Brand Tracker solution
Indicators included
14
Analysis blocks
4
Add-on modules
4
Depth
Exploratory

What does it solve?

  • Understand the performance of your different communication channels
  • Identify which content and advertising have the greatest impact on your market
  • Evaluate your brand's evolution
  • Invest and measure the impact on your brand positioning
  • Strengthen your company's value by monitoring and evolving your brand
  • Reduce the likelihood of media crises

Who is this study for?

  • Market research
  • Consumer Insights
  • Category management
  • Product managers
  • Marketing
  • Trade marketing
  • Product development

What's included?

The analyses and indicators delivered in your report.

01Brand positioning analysis

  • Brand awareness
  • Top & Share of mind
  • Brands purchased
  • Brand funnel

02Brand purchase analysis

  • Brand Value Quadrant
  • Purchase intent
  • Desirability index

03Brand satisfaction analysis

  • Brand satisfaction ranking (category)
  • Detailed brand satisfaction analysis
  • Brand Net Promoter Score (NPS)
Sample visualization: Brand satisfaction analysis

04Brand attribute analysis

  • Main brand attributes
  • Most valued brand elements
  • Least valued brand elements
  • Attributes compared with other brands
Sample visualization: Brand attribute analysis
Sample visualization: Brand attribute analysis

Add-on modules

Extend your study with these optional modules.

Optional

Advertising recall module

  • Spontaneous advertising recall index
  • Aided advertising recall index
  • Segmented aided ad recall
  • Media with the highest advertising recall
Optional

5-ad fast evaluation module

  • Brand attributes perceived from the ad
  • Perception change ratio
  • Purchase intent change
  • Brand attribute projection
Optional

Brand reputation module

  • Evaluation of the service provided
  • Perceived image of employees and staff
  • Desirability as an employer
  • Awareness of social initiatives
  • Awareness of environmental initiatives
Optional

Crisis management module

  • Last crisis recall
  • Critical moments ranking
  • Crisis management evaluation

Methodology

Our Atlantia methodology combines multivariate and univariate correlation analysis with the category, which generates interpretation frameworks and correlates usage, with the brand funnel, a model that links brand awareness variables to usage variables.

We incorporate analysis tools such as Penalty Analysis, a model based on comparing multiple combinations using a JAR scale; Brand Reach Analysis, to identify the brands leading the category; and Price Sensitivity Analysis, a tool to determine the price consumers accept.

Want to apply Brand Tracker to your brand?

Talk to our team and let's design the study you need together.

I want it!

Frequently asked questions

What is Brand Tracker?

Monitor the impact of your brand actions in a timely manner through our continuous brand measurement intelligence. This product shows you the before and after of your advertising efforts and their impact on brand awareness indicators. Deepen your study with additional modules such as brand architecture, ad evaluation, customer service, crisis management, brand archetypes and price perception.

What does Brand Tracker solve?

Understand the performance of your different communication channels. Identify which content and advertising have the greatest impact on your market. Evaluate your brand's evolution. Invest and measure the impact on your brand positioning. Strengthen your company's value by monitoring and evolving your brand. Reduce the likelihood of media crises.

What does the Brand Tracker study include?

It includes Brand positioning analysis, Brand purchase analysis, Brand satisfaction analysis and Brand attribute analysis. You can also add optional modules: Advertising recall module, 5-ad fast evaluation module, Brand reputation module and Crisis management module.

What methodology does Brand Tracker use?

Our Atlantia methodology combines multivariate and univariate correlation analysis with the category, which generates interpretation frameworks and correlates usage, with the brand funnel, a model that links brand awareness variables to usage variables. We incorporate analysis tools such as Penalty Analysis, a model based on comparing multiple combinations using a JAR scale; Brand Reach Analysis, to identify the brands leading the category; and Price Sensitivity Analysis, a tool to determine the price consumers accept.

Who is Brand Tracker for?

It is designed for Market research, Consumer Insights, Category management, Product managers, Marketing, Trade marketing and Product development teams.