Brand Awareness Checkup

Brand Awareness is a multidimensional tool that reveals your brand's strengths and its positioning in the market. Its methodology helps you build different segmentations to understand the consumer's relationship with your brand in aspects such as reputation, perception, archetype and customer service. It shows you your brand's relevance in the decision-making process and its contribution to market share; you can also add modules to measure other aspects that impact your brand health. Track your brand's impact on consumers, check the effectiveness of your strategies and understand your competitors' positioning.

Identify the attributes your brand is associated with today. Build positioning strategies based on the archetype consumers perceive. Design strategies to improve your brand's positioning. Identify the key messages to communicate to strengthen your positioning.

It includes Brand positioning analysis, Brand purchase analysis and Brand satisfaction analysis. You can also add optional modules: Advertising recall module, Brand reputation module, Fast evaluation module for recent ads and Crisis management module.

Atlantia's methodology for evaluating brand positioning includes multiple types of statistical analysis and methodologies that make the data highly relevant and the information more actionable. Highlights include: TURF analysis: using Total Unduplicated Reach and Frequency analysis, we identify the brands that lead most of the market, putting your brand's positioning in perspective. Brand funnel: a model that gives a complete picture of your brand's strengths relative to the competition. NPS: the Net Promoter Score measures the willingness to recommend the brand and consumers' overall satisfaction with it. Brand archetype clustering: identifies how current and potential consumers perceive the brand archetype.

It is designed for Marketing, Market research and Insights managers teams.