Brand VisibilityDepth: Detailed

Social Buzz Monitor

Social Buzz Monitor is the most complete social listening tool on the market.

Based on users' recommendations and comments, it shows you the health of your brand and your competitors on social media.

I want it!View one-pager (PDF)
Illustration of the Atlantia Social Buzz Monitor solution
Indicators included
20
Analysis blocks
5
Depth
Detailed

What does it solve?

  • Find out whether your content is reaching your target market today
  • Measure the performance of your campaigns
  • Identify the topics that are relevant to your audience right now
  • Understand your competitors' content strategy
  • Track the execution of your social media investments

Who is this study for?

  • Market research
  • Consumer Insights
  • Category management
  • Product managers
  • Marketing
  • Trade marketing
  • Product development

What's included?

The analyses and indicators delivered in your report.

Value proposition

  • Customize your study with the indicators that matter to your brand or product
  • Adjust filters, timeframes and the order in which information is presented
  • Export the information in the format you need: Excel, Word, image, etc.
  • More than 20 chart styles to use the data in presentations and reports
  • Internal quality validation process to deliver reliable, truthful information
  • Broaden the analysis to your competitors by company, brand and product

01Topics discussed (What)

  • Key concepts
  • Thematic clusters
  • Concept wheel
  • Top hashtags
  • Picture wall
  • Related topics
  • Volume of mentions per day
Sample visualization: Topics discussed (What)

02Where the conversation comes from (Where)

  • Main networks
  • Main links
  • Main countries (only when contracted for several countries)
  • Main cities
  • Top geolocations
Sample visualization: Where the conversation comes from (Where)

03Who drives the conversation (Who)

  • Related people
  • Top influencers
  • Demographics
  • Influencer network
Sample visualization: Who drives the conversation (Who)

04Intent analysis (How)

  • Sentiment analysis
  • Emojis
  • Emotions
  • Mentions
Sample visualization: Intent analysis (How)

05Ad hoc analysis

A wide variety of filters across all the variables above.

Sample visualization: Ad hoc analysis

Methodology

Social Buzz Monitor works through queries: you choose a keyword (hashtag, brand, product, campaign name, slogan, etc.) and the information obtained is processed in 5 dimensions to make it easier to read and interpret:

  • What? Related topics being discussed.
  • When? Time period, number of people talking about the topic, number of mentions, estimated reach and number of interactions.
  • Where? Where the information was generated, distribution of mentions by media, most shared links, geographic maps, mentions by city and geolocation.
  • Who? Who generates the information and how, main influencers and demographic data.
  • How? Machine-learning-optimized sentiment* of positive and negative mentions, and associated emojis.

We have different levels of quality control.

*Human reviews can be made and the sentiment adjusted if you disagree with the classification.

Want to apply Social Buzz Monitor to your brand?

Talk to our team and let's design the study you need together.

I want it!View one-pager (PDF)

Frequently asked questions

What is Social Buzz Monitor?

Social Buzz Monitor is the most complete social listening tool on the market. Based on users' recommendations and comments, it shows you the health of your brand and your competitors on social media.

What does Social Buzz Monitor solve?

Find out whether your content is reaching your target market today. Measure the performance of your campaigns. Identify the topics that are relevant to your audience right now. Understand your competitors' content strategy. Track the execution of your social media investments.

What does the Social Buzz Monitor study include?

It includes Topics discussed (What), Where the conversation comes from (Where), Who drives the conversation (Who), Intent analysis (How) and Ad hoc analysis.

What methodology does Social Buzz Monitor use?

Social Buzz Monitor works through queries: you choose a keyword (hashtag, brand, product, campaign name, slogan, etc.) and the information obtained is processed in 5 dimensions to make it easier to read and interpret: What? Related topics being discussed. When? Time period, number of people talking about the topic, number of mentions, estimated reach and number of interactions. Where? Where the information was generated, distribution of mentions by media, most shared links, geographic maps, mentions by city and geolocation. Who? Who generates the information and how, main influencers and demographic data. How? Machine-learning-optimized sentiment* of positive and negative mentions, and associated emojis. We have different levels of quality control. *Human reviews can be made and the sentiment adjusted if you disagree with the classification.

Who is Social Buzz Monitor for?

It is designed for Market research, Consumer Insights, Category management, Product managers, Marketing, Trade marketing and Product development teams.